Expert Level Digital Marketing Online Course

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Module 1: Introduction To Digital Marketing

  • What Is Digital Marketing?
  • Offline Advertising Vs Online Advertising
  • Various Digital Marketing Channels

Module 2:Basics Of Website(Website Planning And Creation)

  • Understanding domain and hosting
  • What is a CMS?
  • Installing WP
  • Blogging
  • Business website
  • Plugins
  • Pages & Posts
  • Creating menu
  • Page and post designing

Module 3: Search Engine Optimization

  • A brief history of search engine
  • Keywords ( research & types)
  •  Title and Meta tag optimization
  • Snippet ( Search & Social) optimization            
  •   Image optimization
  • Schema markup
  • Technical SEO
  • Link Building
  •  High Quality Submissions
  •  Deep Linking ( Grey Hat)
  •   Creating Audit Report & Suggestion Report

Module 4: Google Analytics & Search Console

  • Account Creation
  • Web & App Integration
  • Understanding Analysis Report
  • Implementing Marketing Strategy

Module 5: Google Ads

  • SEM – Search Engine Marketing
  • ODA – Display Ads
  • Lead Generation for Business
  • Shopping Ads
  • App Ads
  • Optimization of conversion rate

Module 6: Social Media Marketing( Facebook + Instagram + Twitter)

  • Profile Creation
  • Business Page
  • Posting
  • Social Media Algorithms
  • Hashtag usage
  • Pixel Creation & Integration
  • Catalogue Creations
  • BA/ Reach Ads
  • Lead Generation Ads
  • Catalogue Ads
  • Conversion Ads
  • Re-marketing

Module 7 - Amazon

  • Amazon Seller Account Creation
  • Amazon Seller Central Overview
  • How To Add Products In Your Seller Account
  • SEO Of Amazon Products
  • Keywords Placement
  • Amazon Campaigns
  • Coupons
  • Managing Shipping Templates
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    Marquette, Michigan
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