Digital Marketing Online Course

Module 1: Introduction To Digital Marketing

  • What Is Digital Marketing?
  • Offline Advertising Vs Online Advertising
  • Various Digital Marketing Channels

Module 2: Search Engine Optimization

  • How Search Engines Works
  • Basics of SEO
  • On-Page SEO
  • Keyword Research
  • Meta tags creation
  • Content Optimization
  • Header Tags
  • Image Optimization
  • Url Optimization
  • Robots.txt
  • Sitemap.html
  • Sitemap.xml
  • Off-Page SEO
  • Link Building Strategies
  • WhiteHat SEO
  • Black Hat SEO
  • Google Latest Updates
  • Google Business Listing

Module 3: Google Adwords

  • Introduction of Adwords
  • Google Adwords Account Setup
  • How ppc works
  • PPC campaign design
  • Keyword research tool
  • Keyword match types
  • Adgroup setup
  • Search Advertising
  • Dynamic Search Ads
  • Display Advertising
  • Remarketing
  • Gmail Ads
  • Shopping Ads
  • Video Advertising
  • Universal App Campaign
  • Conversion Tracking Code
  • Optimizing  keywords, cpc, Ad Performance
  • Budget, Billing, Reporting Techniques

Module 4: Social Media Marketing

  • Why do We need Social Media Marketing
  • SMO with Search Engine Optimization
  • Fanpage Creation
  • Design Fanpage
  • Optimizing FanPage and Good Practices on     Engagement
  • FB Insights
  • Fb Groups creation & Marketing
  • Fb Events Creation & Marketing
  • FB Paid Marketing Campaign
  • Instagram Marketing
  • Profile Creation & optimization
  • Post Photos & Videos
  • Hash Tags
  • Paid Advertising
  • Insights
  • Twitter Marketing
  • Linkedin Marketing
  • Youtube Marketing
  • Google+ Marketing
  • Social Media Tools