Module 1: Introduction To Digital Marketing
- What Is Digital Marketing?
- Offline Advertising Vs Online Advertising
- Various Digital Marketing Channels
Module 2:Basics Of Website(Website Planning And Creation)
- Understanding domain and hosting
- What is a CMS?
- Installing WP
- Blogging
- Business website
- Plugins
- Pages & Posts
- Creating menu
- Page and post designing
Module 3: Search Engine Optimization
- A brief history of search engine
- Keywords ( research & types)
- Title and Meta tag optimization
- Snippet ( Search & Social) optimization
- Image optimization
- Schema markup
- Technical SEO
- Link Building
- High-Quality Submissions
- Deep Linking ( Grey Hat)
- Creating Audit Report & Suggestion Report
Module 4: Google Analytics & Search Console
- Account Creation
- Web & App Integration
- Understanding Analysis Report
- Implementing Marketing Strategy
Module 5: Google Ads
- SEM – Search Engine Marketing
- ODA – Display Ads
- Lead Generation for Business
- Shopping Ads
- App Ads
- Optimization of conversion rate
Module 6: Social Media Marketing( Facebook + Instagram + Twitter)
- Profile Creation
- Business Page
- Posting
- Social Media Algorithms
- Hashtag usage
- Pixel Creation & Integration
- Catalogue Creations
- BA/ Reach Ads
- Lead Generation Ads
- Catalogue Ads
- Conversion Ads
- Re-marketing
Module 7 – Amazon
- Amazon Seller Account Creation
- Amazon Seller Central Overview
- How To Add Products In Your Seller Account
- SEO Of Amazon Products
- Keywords Placement
- Amazon Campaigns
- Coupons
- Managing Shipping Templates